Nokia / Star Trek (2009/05)

To advertise its new Star Trek-themed touch-screen phone, NOKIA has started a viral marketing campaign based upon 2D barcodes and has launched a micro-site where the NeoReader is promoted to enable user to get quick access to the Nokia Star Trek mobile site and movie-related mobile content.

View code     
View webpage

Tele.ring (2009/05)

Mobile network operator, tele.ring, has started an innovative 2D code campaign to educate people on mobile code reading and mobile tagging in more than 260 highschools throughout Austria.

View print ad 1     
View print ad 2

Mazda (2009/05)

To promote the pre-launch of its new Mazda 3, car manufacturer Mazda has run an innovative QR code campaign in Austrian magazines Sport Week and Format.

View 2D code     
View print ad

Nokia (2009/04)

NOKIA has leveraged 2D codes in their advertising campaign to promote the Nokia Music Device 5800 via the Mobilezone^®, a major catalog retailer in Switzerland.

View 2D code         
View print ad

Dornbirn (2009/04)

Trade fair organizer, Dornbirner Messe, has used 2D codes in their promotion campaigns for the spring exhibition "Frühjahrsmesse" taking place in Dornbirn, Austria.

View 2D code         
View print ad

Volkswagen (2009/02)

Volkswagen has run a mobile barcode scanning campaign to promote its new Siroco car. While scannig the 2D code in several Austrian magazines, car fans are able to preview the Siroco video trailer on their mobile phone for free (zero-billing).

View 2D code          View mobile site
View print ad

Nokia (2008/12)

NOKIA has realized an interactive advertising campaign to promote its new navigation phones 6210, 6220 and E71 and have mobile phone users entering a sweepstake by mobile phone.

View 2D code          View Wiener Magazine               View mobile site
View print ad           View Weekend Magazine

Papa John’s (2008/09)

In an effort to drive more consumers to its mobile ordering site, Papa John’s teamed up with NeoMedia to launch a promotion leveraging 2D barcodes.

View 2D code
View advertisement

Ralph Lauren (2008/08)

Ralph Lauren featured 2D codes instore & in print ads to promote special US Open apparel. The codes linked to their eCommerce website m.RalphLauren.com and offering consumers the opportunity to shop via their mobile phone.

View 2D code
View US Open Ad

neo@ogilvy (2008/05)

OgilvyOne Worldwide used a 2D code to invite clients to its new division neo@ogilvy in Malaysia. By scanning the 2D code on the invitation, attendees were able to preview the neo@ogilvy profile on their mobile phones.

View 2D code
View invitation

Mini Cooper (2008/05)

Mini used 2D codes in print ads and magazines to provide readers with interactive information on the Mini Cooper car.

View 2D code          View magazine
View print ad

Hong Kong Magazines (2008/04)

2D codes were inserted in New Media's Weekend Weekly and New Monday publications providing readers with direct access to mobile and multimedia content such as photos, wallpapers, songs, and video clips.

View print ad 1
View print ad 2

Dicom 2008 (2008/03)

The Austrian Dialog Marketing Congress 2008 (DICOM) executed a Mobile Code Scanning Prize Game with the NeoReader. 2D codes were placed on posters, T-shirts and publications and directly linked to a WAP site where visitors could take part in the game.

View Poster                    View Flyer
View T-Shirt

Weltkompakt (2007/11)

Welt Kompakt put 2D codes in their newspapers to provide their readers with additional in-depth information on featured news.

Download Weltkompakt

Gameloft (2007/11)

Gameloft used a 2D code in the Austrian magazine “Die Wirtschaft” to demonstrate the NeoReader mobile code scanning technology and provide readers with a free game for their mobile phone.

View 2D code
View page with ad                    Download magazine

Lime Magazine (2007/09)

Warner Music Singapore and Avanzare Solutions, in conjunction with Lime Magazine, sponsored a CD giveaway for the Don & Drew’s CD release. Each CD case contained a special insert inviting users to download NeoReader onto their cell phone and click on the 2D code to access free exclusive content, such as wallpapers, pictures, and music clips.

Case Western Reserve University (2007/08)

Case Western Reserve University created a scavenger hunt during new student orientation that featured 2D codes. By scanning the 2D codes, students gathered clues and information about campus facilities and landmarks.

Download Case Study

The Annual Compilation 2007 (2007/07)

Mobalis and Modelo Light used 2D codes to power The Annual compilation 2007  from Warner Music. Each box set contained a special insert, inviting users to download NeoReader and click on the interactive 2D code to access mobile web content.

View card insert                          View 2d code
View advertisement

New York Times (2007/04)

The New York Times published a 2D code to demonstrate the NeoReader code reading technology.

Read the NYT article
Demonstrating the cellphone code reader

+mas Nescafé (2007/03)

+mas Nescafe's used 2D codes to interact with consumers during the 2007 Amnesia World Tour in Mexico. By scanning a 2D code, consumers were able to view an exclusive video, receive information about their favourite DJ's, as well as sample and download music clips.

View 2D code
View ad

Prentice Hall (2007/03)

Prentice Hall inserted 2D codes into the 2007 edition of “Marketing: real people, real choices” college book. It created an interactive textbook that allowed additional content to be delivered to students and teachers (videos from the book's authors, games and news).

View book front side                  Scan and get book
View book back side

Mexican Tennis Open (2007/02)

Telcel utilized 2D codes during the Mexican Tennis Open to provide consumers with information about each game, player profiles and statistics and pictures.

Scan and go to website
View poster

One Water (2006/12)

ONE Water used 2D codes to fastrack customers to brand-related content on the mobile web. The 2D codes appeared on 5 million bottles of ONE water, which were stocked by more than 4,000 retail outlets in the UK.

View 2D code          View bottle label
View ad

Audi Q7 (2006/11)

Audi France used a 2D code in the French magazine Paris Match to promote the new Q7.

View ad page 1               Preview trailer
View ad page 2

The Times (2005/08)

The Times ran a special promotional competition based upon 2D codes and mobile code scanning technology.

View promotion
View online description 1                 View online description 2

Hope Recordings (2005/08)

Hope Recordings, a Bristol Based Record Company, promoted their newly released compilation retrospective, Seven Year Itch, using 2D codes. QR codes appeared on posters for the album as well as in adverts in key dance music publications such as MixMag.

View CD cover 1
View CD cover 2

BBC (2005/07)

The BBC's 'Coast Series' included a "mobile experience" featuring 2D codes on plaques linking to BBC content from about 100 scenic points at seaside locations.

View plaque                      Get the audio walks
Read case study

Animated Encounters (2005/04)

Animated Encounters is an International Animation Festival which used 2D codes on posters and billboards to promote the festival and associated events. The codes allowed people to download mobile phone “wallpapers” of key festival characters.

View poster 1                      View poster 3
View poster 2